You’ve passed the NRCME exam and are now registered as a Medical Examiner (ME) in the National Registry. You went through the process of becoming a ME to diversify and expand your practice. But how do you grow it?
With over 20 years of experience performing, promoting, and teaching the DOT physical exam, I have developed several insights and suggestions that might be helpful in building your DOT medical practice. Let’s first discuss what’s important to truck drivers.
What Truckers Care About
The two most important things that will “drive” truckers to your clinic are Cost and Convenience, in that order.
Ways to Grow Your DOT Practice
1. Get Your Business Listing on Google
One of the easiest ways to market is through the internet and specifically Google. If you don’t already have a Google My Business listing, get one immediately! It’s free.
This will allow your business to appear in local listings for drivers who are wanting to get a DOT Physical.
Google will require that you verify your business by either sending you an activation code via postcard or by calling the business number you provided
Marketing and building an online presence can be intimidating and time-consuming for healthcare professionals. Our members receive new inbound patient calls and appointments for DOT-related services without any additional effort thanks to our digital marketing platform.
Here are some of the ways we accomplish this: